Calibrate platforms and audience
Confirm which platforms the target market actually uses, and which product points and applications are suitable for public posts.
Social media operations
For many export teams the issue is not the absence of an account, but the absence of steady, platform-appropriate content and conversation. Social media operations cover planning, a sustainable publishing rhythm, and basic community and inquiry handling, so the brand remains findable in the target market rather than appearing only in occasional campaign posts.
Confirm which platforms the target market actually uses, and which product points and applications are suitable for public posts.
Build content around applications, process explanations, and frequent buying questions, with a rhythm the team can sustain.
Reply where a public response is appropriate, and pass clearly intentful conversations to sales follow-up.
Social platforms are touchpoints, not an island. Important interest should return to site materials and a shared lead record.
Choose the primary platforms and agree what information can be published.
Start from existing product knowledge and frequent questions so each post is not invented from scratch.
Stay consistent, then see which themes produce useful questions and adjust the next plan.
Tell us about your current site, target markets, and the problem you want to solve first. We will shape a direction from that, rather than starting with a price list.