Social media operations

Explain the product clearly on overseas platforms, and keep day-to-day operations going

For many export teams the issue is not the absence of an account, but the absence of steady, platform-appropriate content and conversation. Social media operations cover planning, a sustainable publishing rhythm, and basic community and inquiry handling, so the brand remains findable in the target market rather than appearing only in occasional campaign posts.

Who it is for

  • Exporters with an independent site who want additional brand touchpoints on social platforms
  • Teams that need a publishing cadence but lack people familiar with the target platforms
  • Sales leads who want social inquiries returned to a single follow-up process, not left in private messages

What the work covers

Calibrate platforms and audience

Confirm which platforms the target market actually uses, and which product points and applications are suitable for public posts.

Plan and publish content

Build content around applications, process explanations, and frequent buying questions, with a rhythm the team can sustain.

Handle basic interaction

Reply where a public response is appropriate, and pass clearly intentful conversations to sales follow-up.

Connect with the website and CRM

Social platforms are touchpoints, not an island. Important interest should return to site materials and a shared lead record.

How the work usually proceeds

1

Confirm platforms and publishing boundaries

Choose the primary platforms and agree what information can be published.

2

Build a theme library

Start from existing product knowledge and frequent questions so each post is not invented from scratch.

3

Publish on a rhythm and review

Stay consistent, then see which themes produce useful questions and adjust the next plan.

Need a proposal that fits your situation?

Tell us about your current site, target markets, and the problem you want to solve first. We will shape a direction from that, rather than starting with a price list.

Get a proposal